16/07/2020
Doğa Rutkay Became the Voice of Vodafone’s “Easy Rescue” Campaign
Famous actress, Doğa Rutkay became one of the #BenVarım campaign supporters against violence, which Vodafone started to increase awareness on combating violence against women. Rutkay dubbed the commercial shoot for the campaign.
Rutkay stated that violence against women is unacceptable and added, “Violence against women is a common problem all around the world. We should fight this social problem together. I am happy to be part of Vodafone’s campaign that highlights the importance of combating violence against women. I kindly request from everyone to support the campaign and share their ideas with the hashtag #BenVarım. The more we raise our voices, and the more people support this campaign, the stronger we are in this fight against violence against women. We should join our forces, our hearts, and walk in this road arm in arm.”
The aim of the campaign released to the public on all channels as of early July is to invite people to raise their voices to combat violence against women with the hashtag #BenVarım. In the campaign with the motto “Don’t mask the pain, raise your voice against violence with the hashtag #BenVarım”, Vodafone shows that it stands against violence and supports women with the Easy Rescue app, Kırmızı Işık, developed by Vodafone Turkey Foundation.
Downloaded by more than 331,000 women to date
The Easy Rescue app, “Easy Rescue”, which was released 6 years ago to support protecting women from violence and inform them about the fight against violence, is renewed. The app developed with the support of the Ministry of Family, Labor, and Social Services and downloaded more than 331,000 times will reach more women with its new features of audio screen reader for visually impaired individuals and Arabic language options refugee women.