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Vodafone Turkey Won Two Awards at the "Women-Friendly Brands 2022 Awareness Award"
Vodafone Turkey has been granted two awards at the Women-Friendly Brands 2022 Awareness Award, which recognizes brands supporting women's empowerment. The company received awards with its Red Line language transformation project in the "Gender Equality Awareness" category and its Connected Women project in the "Women Employment and Equal Opportunity at Work" category.
With the vision of leading Turkey's digitalization, Vodafone continues to add new success to its national and international achievements. Vodafone Turkey has been granted two awards at the Women-Friendly Brands 2022 Awareness Award organized by the Women-Friendly Brands Platform to recognize brands that stand out with their activities contributing to gender equality. The company was deemed worthy of two awards in "Gender Equality Awareness" with its Red Line language transformation project, which promotes crossing out the use of language prejudiced against women in digital publications, and in"Women Employment and Equal Opportunity at Work" with its Connected Women project, which provides digital literacy and digital marketing training to women over 18.
Mr. Hasan Süel, the Deputy Chief Executive Officer of Vodafone Turkey , stated:
"We believe that the sustainable development of a country is possible both via digitalization and with the full participation of women, who make up 50% of the population, in economic and social life. As a purpose-driven company, we pay regard to fulfilling our responsibilities to help women participate in production, become equal individuals in economic and social life, and be self-reliant. Thus, we are pleased that two of our projects implemented according to this goal have received awards at the Women-Friendly Brands Awareness Award. I would like to wholeheartedly thank all my teammates and stakeholders who contributed to and helped us implement our award-winning project. As Vodafone, we will continue to be among the biggest supporters of women."
Increased rate of gender-fair language
Vodafone's Red Line language transformation project implemented to prevent sexism in language crosses out the language used and prejudiced against women in digital in red. Until today, Red Line, a technology that interprets Turkish both word-based and text-based, have been analyzed 2,800 opinion columns and reduced the sexist word rate in these articles from 11% to 0%. By integrating the Red Line into its corporate e-mail infrastructure, Vodafone Turkey raises its employees' awareness of discriminatory discourses in business correspondences by sharing instant feedback.
Digital literacy and marketing training for women
The Connected Women project, implemented by Vodafone Turkey Foundation in collaboration with the Ministry of National Education General Directorate of Lifelong Learning in 2020, aims to uncover the digitalization potential of women via various training programs. As part of the project, womenover 18 receive both face-to-face and online 24 hours of Digital Literacy and 40 hours of Digital Marketing training at the public education centers of the Ministry of National Education. While the project reached over 5,000 women in 13 provinces in the first year, 63 women who graduated from the training were employed by Vodafone Customer Services. While 5 million TRY of social value was achieved in this process, each investment of 1 TRY for the project yielded a social return of 5 TRY. The project aims to train 12,000 women in 20 provinces until the end of 2022.
Awards to 50 brands
The Women-Friendly Brands Awareness Awards, organized for the second time this year by the Women-Friendly Brands Platform, recognizes brands that promote the awareness of gender equality, advocate for women's rights, support women's power, operate with an understanding that women have equal rights and freedoms in every field in society, take steps in this regard to raise awareness with its brand power, and produces women-friendly applications and projects that serve society's awareness. This year, 50 projects and brands were awarded based on the evaluation of a mixed consumer arbitration committee exceeding 100 people.