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The Winners of Connected Women's Social Media Campaign Competition Were Announced
The results of the Social Media Campaign Competition, organized for the second time this year as part of the "Connected Women" Project initiated by the Ministry of National Education General Directorate for Lifelong Learning and Vodafone Turkey Foundation, have been announced. Serap Sakaoğlu took first, Tuğçe Çiçek second and Nihal Atak third place in the competition, which assessed participants' performance in managing social media accounts. The Jury's Special Award went to Nihan Baykal and Başar Altunyuva.
Implemented by the Ministry of National Education Directorate General of Life Long Learning and Vodafone Turkey Foundation to bring the power of technology to the potential of women, the "Connected Women" Project's competition excitement has finally over. In the project aimed at improving the digital skills of women over 18, the results of the Social Media Campaign Competition, organized for the second time this year among women who have finished their "Digital Marketing" training, were announced.
As part of the competition, the participants were in charge of the social media accounts of their own company or a company of their choice for 1 month. Kastamonu Public Education Centre won the first and third prizes out of a total of 39 entries. Serap Sakaoğlu took the first place with her "Serap Online Mutfak" account, while Nihal Atak from the same province came third with her "Wonderi" account. Tuğçe Çiçek from Istanbul Kağıthane Public Education Centre came second in the competition with her account "Tuğçe İşleme".
Nihan Baykal from Antalya Kepez Public Education Center won the Jury's Special Award with her account "Benha Aksesuar" and Başar Altunyuva from Elazığ Public Education Center won the Jury's Special Award with her account "Yöresellikten Dijitale Kültürel Mirasın Yeniden Şekillenmesi".
The top three winners of the competition received a total of TL 32,500 in life line support to grow their businesses, while the winners of the Jury's Special Award received a total of TL 4,000 in technology gift vouchers.
The General Director of the Ministry of National Education Directorate General of Life Long Learning, Hüseyin Burak FETTAHOĞLU stated:
"As the Directorate General for Lifelong Learning, we believe that a country's most valuable resource is its people. Therefore, we continue to strive to provide the educational support desired by all adults, diverse in interests, curiosity, experience, age, education, knowledge and skills, united by a desire for self-development. The Connected Women Project is a project we have implemented to this end, which aims to connect women to the digital world and empower them in this area. Our Digital Literacy and Digital Marketing trainings continue in 20 provinces, and the project's reach is expanding every day with the high interest of women. While we are delighted to have reached approximately 15 thousand trainees today, we are also proud to see the skills and achievements of the trainees who have completed their training in the Social Media Campaign Competition. I want to congratulate all our trainees and award-winners who participated in this project, which allowed them to put their training into practice. Moreover, we would like to note that our efforts will continue for a lifelong learning Turkey."
Mr. Hasan Süel, the Chair of Vodafone Turkey Foundation, stated:
"At Vodafone Turkey Foundation, we believe that each work we do should serve a purpose. With the 'Connected Women' Project, we aim to increase women's inclusion in economic life by improving their digital competencies. Women leveraging our project have a substantial advantage with their training on adapting to the digital world and participation in the labour force. Within the project's scope, we have held a Social Media Campaign Competition among women who completed our 40-hour 'Digital Marketing' training. We received 39 entries for the second competition we organized this year. Following the preliminary assessment, 22 people qualified to participate in the campaign. Our contestants were in charge of the social media accounts of their own company or a company of their choice for 1 month. After these works had been evaluated by the jury, the winners were announced. We congratulate our contestants and wish them continuous success. As Vodafone Turkey Foundation, we will continue to facilitate women's lives through the opportunities of digital technologies.
Approximately 15,000 women reached in 20 provinces of the country
The "Connected Women" Project aims to uncover the digitalization potential of women via various training programs. Within the project, women receive 24-hour "Digital Literacy" and 40 hours of "Digital Marketing" training. Some of these trainings are provided face-to-face in classrooms at public education centers affiliated to the Ministry of National Education, while others are provided through distance education via the Distance Learning Platform of the General Directorate of Lifelong Learning under the Ministry of National Education. Face-to-face trainings are given at public education centers in İstanbul, Ankara, İzmir, Bursa, Antalya, Samsun, Afyonkarahisar, Elazığ, Sivas, Ağrı, Kastamonu, Gaziantep, Manisa, Hatay, Mersin, Tekirdağ, Trabzon, Eskişehir, Van and Diyarbakır.
The project has generated a social value of TL 5 million, while every TL 1 invested in the project has generated a social return of TL 5. To date, the project has reached approximately 15,000 women in 20 provinces. Social impact studies are also part of the project.